Oreo “Flavours”

I’m Not From London were lucky enough to be part of the team that produced the new Oreo cookie “Flavours” advert. If you own a TV, it’ll be hard not to miss as it’s going to be everywhere.

Oreo is running a 360 degree marketing campaign to promote its new mint variant and the limited edition Strawberry Cheesecake flavour. The TV advert is backed by a £3.4m multichannel campaign and goes live from 29th August supported by a seven-week experiential mobile tour, as well as PR and digital activity. To kick off the campaign the Oreo Flavour Mobile will visit London Southbank on 26th August to tempt passers-by with the new flavours. It will then travel around the UK, visiting cities and festivals to hand out Oreo recipes and samples.

We want to give a special shoutout to our Chloe Rodgers-Ratcliffe who provided her beautiful vocals for the production.

INFL in Cannes, France

Tomorrow morning Patrick, William and I will be heading to the south of France for the annual MIDEM music industry conference to launch the publishing side of our company, INFL Ltd.

We’re already booked up with meetings, showcases and seminars; we might even have a little time left to party!

See you there!

Miles